Instructors: Chris Gaston (firstname.lastname@example.org) and Jennifer DeBoer (email@example.com)
Teaching Assistant: Vilbert Vabi (firstname.lastname@example.org)
Office Hours: Chris and/or Jennifer, the hour immediately before the lecture and tutorial time slots; Vilbert, 10:00 a.m. to noon on Fridays.
Class Meeting Times: Mondays, 4:00 pm to 6:00 pm, FSC 1221
Tutorial / Guest Lecture Meeting Times: Tuesdays & Thursdays, 3:30 pm to 5:00 pm, FSC 1221
Course Objectives: WOOD 465 is an introduction to fundamental business management practices used in the wood industry. Students will be exposed to a wide range of important business management concepts, most notably marketing, business plan development, strategic management, sustainability, innovation and new product development. To complement the theories and principles introduced in this course, a special emphasis is placed on bringing industry examples to the classroom through case studies, guest speakers, and applied assignments.
Selected readings will be made available on the course website throughout the term. There is no required textbook.
Draft lecture schedule:
|1||Jan 4||Thursday||Course Introduction||Chris and Jen||Course Overview; Introduce Dragon’s Den|
|2||Jan 8||Monday||Canadian Forest Products Industry||Chris||Lecture|
|Jan 9||Tuesday||Research Methods||Chris||Discuss research methods and resources|
|Jan 11||Thursday||Dragon’s Den Assignment||Chris and Jen||Assign Groups, Schedule Elevator Pitch and Final Presentations|
|3||Jan 15||Monday||Value Propositions (NABC)||Chris||Lecture|
|Jan 16||Tuesday||Innovation in the Forest Sector||Ian de la Roche||Guest Presentation|
|Jan 18||Thursday||Dragon’s Den Assignment||Group Work|
|4||Jan 22||Monday||Trade and other sources of forest products market information||Chris||Demonstration / Group Work|
|Jan 23||Tuesday||Marketing I||Jen||Lecture|
|Jan 25||Thursday||Dragon’s Den Assignment||Group Work|
|5||Jan 29||Monday||Marketing II||Jen||Lecture|
|Feb 1||Thursday||Dragon’s Den Assignment||Group Work|
|6||Feb 5||Monday||Financial Management I
|Feb 6||Tuesday||Globalization in forest products||Dave Cohen||Guest Presentation|
|Feb 8||Thursday||Dragon’s Den Assignment||Group Work|
|7||Feb 12||Monday||Family Day – No Class|
|Feb 13||Tuesday||Elevator Pitches||*Student Presentations*|
|8||Feb 19||Monday||Reading Break – No Class or tutorial sessions|
|9||Feb 26||Monday||Financial Management II
||Chris & Jen||Lecture|
|Feb 27||Tuesday||T.B.D||Guest presentation|
|Mar 1||Thursday||Dragon’s Den Assignment||Group Work|
|10||Mar 5||Monday||Environmental Sustainability||Jen||Lecture|
|Mar 6||Tuesday||ChopValue||Felix Böck||Guest Presentation|
|Mar 8||Tuesday||Dragon’s Den Assignment||Group Work|
|11||Mar 12||Monday||Introduction to Business Strategy||Maria Murcia||Lecture|
|Mar 13||Tuesday||Corporate forestry||Alan Potter||Guest Presentation|
|Mar 15||Thursday||Dragon’s Den Assignment||Group Work|
|12||Mar 19||Monday||Social Sustainability
|Mar 20||Tuesday||Dragon’s Den Assignment||Group Work|
|Mar 22||Thursday||Dragon’s Den||Student Groups||*Student Presentations*|
|13||Mar 26||Monday||Dragon’s Den||Student Groups||*Student Presentations*|
|14||Apr 2||Monday||Easter Monday – No Class|
|Apr 3||Tuesday||Dragon’s Den||Student Groups||*Student Presentations*|
Final Exam, APR 13, 3:30 PM. location t.b.a.
|Individual written assignments (from lectures / guest lectures)||20%|
Group elevator Pitch
Presentation = 5 points
Peer feedback = 5 points
|Group Dragon’s Den
Presentation = 10 pointsQ&A = 10 pointsPeer feedback = 5 pointsGroup feedback = 5 pointsFinal report = 10 points
Chris Gaston is an Associate Professor at the Faculty of Forestry at the University of British Columbia and a Senior Scientist in Markets & Economics at FPInnovations in Vancouver, British Columbia. He has degrees in Forestry Economics (Ph.D.) and Agricultural Economics & Business (B.Sc., M.Sc.) from the University of British Columbia and the University of Guelph, Ontario, Canada.
Chris has worked in both academics (teaching and research) and industry (management, consulting, research), with over 35 years’ experience in agribusiness and forestry. His research and consulting have focused on price risk management strategies, market research, econometrics, and trade modeling. Recent research efforts have included value chain optimization and product development for Canada, the United States, Japan, China, and Europe, including for Aboriginal communities.
Chris has co-supervised many M.Sc. and Ph.D. students, as well as managing a national staff of markets and economics researchers for nearly two decades. He is also past Chairperson and active member of the “Team of Specialists for Forest Products Marketing” for the United Nations Economic Commission for Europe. He has published widely, and has spoken at conferences throughout the world.
Jennifer DeBoer is a Ph.D. student studying sustainable management at the Faculty of Forestry, UBC. Her research bridges strategic management and forestry to investigate the environmental orientations of managers in the US forest industry. Her background includes an MBA in Sustainability from Humboldt State University and a BA in Business Management Economics from the University of California, Santa Cruz. Her professional background includes administrative positions in two US national parks, Yosemite NP and Yellowstone NP, as well as two international wineries, E&J Gallo Winery and Fetzer Vineyards.