From the four Ps to the four ‘WHYs’:






Choose a pair of related companies from the list below; when using financial ratios, it’s important to compare similar companies (e.g. competitors).  Open both companies’ financial statements and select ‘Annual Data.’  Compare data for the statement or period ending December 31, 2016. 




Air Canada (TSE:AC) –

WestJet (TSE:WJA) –



Social Media:

​Twitter (NYSE:TWTR) –

Facebook (NASDAQ:FB) –



Soft Drinks:

Pepsi (NASDAQ:PEP) –

Coca-Cola Co (NYSE:KO) –




Apple (Nasdaq:AAPL) –

​ Microsoft (NASDAQ:MSFT) –



Wood Products:

Canfor (TSX:CFP) –

​WestFraser (TSE:WFT) –